• No increase in board area as BB2© is made from existing wine box design.
• Cost Neutral, no increase unit cost as BB2© made from existing case.
• No Cap-Ex required by wine supplier as design will fit on current bottling lines.
• Eliminates the requirement to purchase free issue wine carriers, saving retailer hundreds of thousands of pounds.
• Slashes the amount of corrugated retailer’s dispose of by up to 80% as customer takes the carrier part home. Lid only equates to 20% of the case.
• Makes significant impact to retailers Courtauld Commitment targets.
• Wine can be either displayed in BB2©, decanted onto shelf and meets RRP criteria.
• Easy to collapse, store and then re-assemble for customers to use.
• BB2© can be implemented quickly as it is manufactured on a standard casemaker which every integrated corrugated manufacturer has worldwide.
• Other retailers trialling so easier to get BB2© adopted as an industry standard which was the retailers original aim for RRP for the wine category.
• BB2© is available worldwide in all wine producing countries.
• Can be adopted by other categories but the largest and fasted win is for BWS.

For more details contact Clifford Packaging on 01282 458550 or enquiries@cliffordpackaging.com