Specialists in packaging solutions

Shelf Ready Packaging

Retail Ready Packaging (RRP), Shelf Ready Packaging (SRP) and Specialist Design

Endorsed by unrivalled service levels as the specialists who supply Shelf Ready Packaging (sometimes known as Retail Ready Packaging), Point of Purchase (POP) or outer cases into the food and drinks sector and other FMCG industries. Clifford Packaging have many unique designs, which have been adopted by retailers, suppliers and consumers in the UK, Europe and worldwide.

Goods can be manufactured in bulk and held in stock for call-off as required on a Just-in-Time basis, enabling fully managed stock and replenishment.

Shelf Ready Packaging (SRP)
PDF download

Click below to download our data-sheet on Shelf Ready Packaging. All of the contact details are on the PDF.

Do not hesitate to get in touch if we can be of any assistance.

Innovative Packaging and Specialist Design Solutions:

With over 30 years experience, our in-house design team have been multiple award winners at UK, European and World level. With the increasing demand from retailers for fit-for-purpose Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP), Clifford Packaging have been at the forefront of developing innovative designs which meet all retailer criteria whilst at the same time reducing the amount of packaging in the supply chain.

Our packaging solutions are unsurpassed. From a given brief we can discuss, evaluate and develop a solution that will enhance a product or brand, whilst still being able to be erected on either current or required packing lines.

Retail Ready Packaging (RRP), Shelf Ready Packaging (SRP)

The innovative RRP and SRP designs developed and produced by Clifford Packaging have arisen from a deep involvement with major retailers like Tesco, Sainsbury’s, Asda & Morrisons. To date, Clifford Packaging has developed in excess of 35 RRP and SRP designs for various categories from wine to household products, all of which are fit for purpose & retailer approved. These designs include the patented Revolock™, Revohook™ and BottleBuddie™


A ground-breaking design which saves up to 25% board area over existing RRP/SRP designs and can be hand or machine erected.


With the threat of the removal of Eurohooks by retailers Revohook is a solution that has integral hook, or hooks, that improves product display on shelf.


Is the next generation in RRP/SRP for wine, set to revolutionise wine & other bottled products displays throughout the global retail industry. By having a secondary use as a wine carrier it has a huge impact on the reduction of packaging in the total supply chain.

Shelf ready packaging - Revolock
Eurohook replacement shelf ready packaging
Shelf Ready Packaging - Bottle Buddie

Service Levels

Every Clifford Packaging customer has a dedicated account manager, and an internal sales co-ordinator, who will be assigned to look after the day to day running of your account. This offers a consistent contact and enables the development of a sound business partnership.

Stock reports are provided weekly, showing free stock, goods in production and due dates into stock. Call-offs can be made by telephone, fax or email. Deliveries are made on a call-off basis and are arranged to suit each the requirements of each and every customer, always allowing for change in production schedules.

We offer a service driven by the desire to constantly improve in all aspects of business, be different, and stay one step ahead of the competition.


We’re always on the look out for talented people, and especially those with industry knowledge and the highest standards of integrity, quality and customer satisfaction service skills. Click below to get in touch.


Corrugated fibreboard is environmentally friendly as the paper is sourced from recycled fibres or managed forests, with the capability of being 100% recyclable. Our manufacturing sites are BRC accredited.


Clifford Packaging Limited
Network 65 Business Park.
Bentley Wood Way. Hapton,
Burnley. Lancs. BB11 5ST
Tel: +44 (0) 1282 458550
Fax: +44 (0) 1282 410650